I built the profitable growth engine that turned DiDi Mexico into the ride-hailing market leader and DiDi's first profitable market outside China. I later scaled it across Spanish-speaking Latam.

A program for managers and senior managers who want to learn to think like owners, connecting their work to what the business truly cares about.
You'll walk away knowing how to translate your work into the impact your company cares about, and how to communicate it to gain influence and grow as a senior leader.
Join the waitlist →I help you design the strategy, operations, and systems to grow profitably and at scale. All my experience designing strategy, growing profitability, and leading high-performing teams is at your disposal.
Explore →The best way to grow your career and increase your salary is to help your company make money. I help managers and senior managers translate their work into business impact and communicate it to gain influence and grow as strategic leaders.
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I've always loved learning and solving problems. I began my career in data science and consulting before moving into tech at Uber as a strategy and operations manager. I was reliable, I went the extra mile. None of it saved me from a pandemic layoff.
In 2021, I joined DiDi. That's where I understood something that skyrocketed my career: the more money you make the business, and the clearer that contribution is, the more you grow.
I built the growth engine that made DiDi Mexico the ride-hailing market leader and DiDi's first profitable market outside China, earned the highest performance rating in the company, and became Head of Strategy and Operations with direct ownership of the P&L. Later, I scaled what I built across Latam.
Today, I teach tech leaders how to create impact and communicate it to gain influence and grow as strategic leaders. I also help companies increase their profits as a fractional leader in strategy, revenue, and growth.
Fun fact: I've been a gamer my whole life, so much that I built my own gamified personal operating system. I think the engagement games create holds a lot of lessons for business, plus everything is better when you enjoy it.
Pick whatever's easiest. I read everything.