I help companies and their leaders grow

Hi, I'm Jonas 👋

I've always loved learning and solving problems. I started my career in data science and consulting before moving into tech at Uber as a strategy and operations manager. I was reliable and always went the extra mile. None of that saved me from a pandemic layoff.

In 2021, I joined DiDi. That's where I learned something that accelerated my career: the more money you generate for the business, and the clearer that contribution is, the more you grow.

I built the growth engine that made DiDi Mexico the ride-hailing market leader and DiDi's first profitable market outside China. That earned me the highest performance rating in the company, and I became Head of Strategy and Operations with direct P&L ownership. I later scaled what I built across Latam, leading teams of top performers.

Today, I teach leaders how to decide, communicate, and operate better to create impact and gain influence so they can grow as strategic leaders.

I also help companies increase their profitability as a fractional leader in Growth Strategy, Pricing, and Marketplace Strategy.

Fun fact: I've been a gamer my whole life, so much that I built my own gamified personal operating system. I think the engagement that games create holds a lot of lessons for business, and that everything is better when you enjoy it.